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The most powerful element in advertising is the truth.
William Bernbach
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In critical moments even the very powerful have need of the weakest.
Aesop
No one is more hated than he who speaks the truth.
Plato
If you tell the truth, you don't have to remember anything.
Mark Twain
The truth is like a lion; you don't have to defend it. Let it loose; it will defend itself.
Augustine of Hippo
How dreadful knowledge of the truth can be when there's no help in the truth.
Sophocles
