If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon MainwaringRelated topics
alignment authentic brand contribution core responsibility should social start storyRelated quotes
Perhaps the greatest social service that can be rendered by anybody to the country and to mankind is to bring up a family. But here again, because there is nothing to sell, there is a very general disposition to regard a married woman's work as no work at all, and to take it as a matter of course that she should not be paid for it.
George Bernard Shaw
Maybe it's the remnants of my religious upbringing, but I do try and insert a sense of social justice into the work ... for instance, to me, Mansfield Park is a story about servitude and slavery. Other people may have a problem with that, but that's how I read the book and so that's how I shot the movie.
Patricia Rozema
