Social enables word of mouth at an unprecedented scale. Its most powerful effect, through reviews and recommendations, is to put product quality and value for money as the key to success in commerce. Social brings a level of transparency that prevents marketers from advertising their way to success without underlying product quality.
Roelof BothaRelated topics
advertising commerce effect key level money mouth product quality scale social success transparency underlying value way wordRelated quotes
Sir, money, money, the most charming of all things money, which will say more in one moment than the most elegant lover can in years. Perhaps you will say a man is not young I answer he is rich. He is not genteel, handsome, witty, brave, good-humored, but he is rich, rich, rich, rich, rich that one word contradicts everything you can say against him.
Henry Fielding
A man writes to throw off the poison which he has accumulated because of his false way of life. He is trying to recapture his innocence, yet all he succeeds in doing (by writing) is to inoculate the world with a virus of his disillusionment. No man would set a word down on paper if he had the courage to live out what he believed in.
Henry Miller
Commerce is so far from being beneficial to arts, or to empire, that it is destructive of both, as all their history shows, for the above reason of individual merit being its great hatred. Empires flourish till they become commercial, and then they are scattered abroad to the four winds.
William Blake
If from one burning lamp someone lights another, then another from that one, and so on in succession, he has light continuously. In the same way, through the Apostles ordaining their successors, and these successors ordaining others, and so on, the grace of the Holy Spirit is handed down through all generations and enlightens all who obey their spiritual shepherds and teachers.
Gregory Palamas
Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.
Simon Sinek
