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Robin Chase - One reason Zipcar succeeded was its...
One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that? (Robin Chase)

One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

Robin Chase

Related topics

branding cool fun hip reason smart

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