In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.
Maurice SaatchiRelated topics
advertising associate best brand equity equivalent fact future having high location mind modern site street technology whatever wordRelated quotes
The only protection as a historian is to institute a process of research and writing that minimizes the possibility of error. And that I have tried to do, aided by modern technology, which enables me, having long since moved beyond longhand, to use a computer for both organizing and taking notes.
Doris Kearns Goodwin
