The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague. (John Crawford Crosby)

The first law in advertising is to avoid the concrete promise... and cultivate the delightfully vague.

John Crawford Crosby

Related topics

advertising concrete law promise vague

Related quotes

There is no greater tyranny than that which is perpetrated under the shield of the law. View quote
Montesquieu
I have gained this from philosophy: that I do without being commanded what others do only from fear of the law. View quote
Aristotle
A Christian should avoid unhealthy religiosity: both the feeling of superiority due to virtue, and the feeling of inferiority due to sinfulness. View quote
Porphyrios of Kafsokalyvia
I want to avoid personal attacks, ... I promise not to make fun of your singing. View quote
Dick Cheney
I promise, before God and my community, to seek reforms so that the powerful and corrupt are no longer above the law. View quote
Andrew Thomas