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Clayton Christensen - When a company identifies how to...

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate. (Clayton Christensen)

When a company identifies how to integrate the processes needed to give the consumer a sense of job completion, it can blow away the competition. A product is easy to copy, but experiences are very hard to replicate.

Clayton Christensen

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blow company competition completion consumer copy easy hard job product replicate sense

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