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Anita Elberse - Jay Z is building a range of...

Jay Z is building a range of businesses just on the strength of his brand. Lady Gaga has formed really interesting partnerships. Justin Bieber and his manager Scooter Braun are investing in a number of different companies and also promoting them in many ways.

Anita Elberse

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brand building different investing jay lady manager number range strength braun scooter gaga ways

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