You need to be naive enough to do things differently. No big publishing house would have allowed us to co-create a fully designed, four color business book in landscape format - because it was contrary to the publishing industry logic. However, we thought of Business Model Generation as a product, not just a book - similar to Apple products.
Alexander OsterwalderRelated topics
apple big book business color contrary enough four generation house industry landscape logic model naive need product publishing similar thought format thingsRelated quotes
Now when an American has an idea, he directly seeks a second American to share it. If there be three, they elect a president and two secretaries. Given four, they name a keeper of records, and the office is ready for work; five, they convene a general meeting, and the club is fully constituted.
Jules Verne
There is no fulfillment in things whatsoever. And I think one of the reasons that depression reigns supreme amongst the rich and famous is some of them thought that maybe those things would bring them happiness. But what, in fact, does is having a cause, having a passion. And that's really what gives life's true meaning.
Ben Carson
We grow great by dreams. All big men are dreamers. They see things in the soft haze of a spring day or in the red fire of a long winter's evening. Some of us let these dreams die, but others nourish and protect them nurse them through bad days till they bring them to the sunshine and light which comes always to those who hope that their dreams will come true.
Woodrow Wilson
Abba Macarius was asked, How should one pray? The old man said, There is no need at all to make long discourses; it is enough to stretch out ones hands and say, "Lord, as you will, and as you know, have mercy." And if the conflict grows fiercer say, "Lord, help!" He knows very well what we need and he shews us his mercy.
Macarius of Egypt
I was very much amused by the recent Newsweek article where he [Jobs] said, "I have a few good designs in me still." He never had any designs. He has not designed a single product. Woz (Steve Wozniak) designed the Apple II. Ken Rothmuller and others designed Lisa. My team and I designed the Macintosh. Wendell Sanders designed the Apple III. What did Jobs design? Nothing.
Jef Raskin
