Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.
Marc OstrofskyRelated topics
advertising business coming conversion engine focus interest market match offer qualify rate search service specific target traditional vertical higherRelated quotes
It is easier to talk about doing things than doing them. Many of us want to exercise more, eat more healthy, be kinder to our loved ones, etc., but unless we have specific milestones about how to do this, our intentions do not match our actions. The HR milestones we lay out offer specific steps along the longer journey to HR transformation.
Dave Ulrich
Getting a traditional pharmaceutical to the market can cost a billion dollars or more. Newer, more tailored and targeted drugs called biologics are even more complex and expensive. Simple economics dictates that companies and venture funds will invest more in products that can generate a sufficient return.
David Mixner
Everyone and his Big Brother wants to log your browsing habits, the better to build a profile of who you are and how you live your life - online and off. Search engine companies offer a benefit in return: more relevant search results. The more they know about you, the better they can tailor information to your needs.
Barton Gellman
The Internet rewards scale; by trading higher up-front costs for lower marginal cost, market leaders can invest in better technology and service. As a result, there is nothing online that is both great in quality and small in scale. Amazon wasn't originally a better bookstore than the small shops we mourn, but it is now.
John Katzman
The right's approach is to release the dogs of the market, throwing all traditional verities into disarray; and then, in this tumult of insecurity, offer themselves up as the last bastion of order and hierarchy, the stalwart defenders of the authority of churches and fathers against the barbarians they have themselves unleashed.
David Graeber
