Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as markets evolve. Brands either learn or disappear.

Lisa Gansky

Related topics

brand identity learn public

Related quotes

I don't know what issues concerning identity have helped contemporary fiction evolve to what it is now. All I know is that the range of voices that are being heard and published is a lot more diverse than when I was coming up.

Jessica Hagedorn

I'm looking to evolve the concept of the new renaissance artist, taking the world by storm through the art of public display and demonstration, with technical savvy, using cell phones and computers.

Perry Farrell

He believed in himself, believed in his quixotic ambition, letting the failures of the previous day disappear as each new day dawned. Yesterday was not today. The past did not predict the future if he could learn from his mistakes.

Daniel Wallace

The wheel of fortune [...] tells us that we all only want victory. We all want to triumph. But we all have to learn to endure what comes. We have to learn to treat misfortune and great fortune with indifference. That is wisdom.

Philippa Gregory

Believing that our greatest need is for the general public to be able to get better information, to have an opportunity to learn better the real issues of the less fortunate, we centered the activities of the Fairness Project on that.

Mike Lowry