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Jay Chiat - Advertising ought to work by telling you...

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop. (Jay Chiat)

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

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advertising ought should shop telling tell think work

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