Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.
Frank LuntzRelated topics
anything bottom communication company doubt effective information less raise read right screen see timeRelated quotes
I found that the recipes in most - in all - the books I had were really not adequate. They didn't tell you enough... I won't do anything unless I'm told why I'm doing it. So I felt that we needed fuller explanations so that if you followed one of those recipes, it should turn out exactly right.
Julia Child
I think it's really tragic when people get serious about stuff. It's such an absurdity to take anything really seriously ... I make an honest attempt not to take anything seriously: I worked that attitude out about the time I was eighteen, I mean, what does it all mean when you get right down to it, what's the story here? Being alive is so weird.
Frank Zappa
