People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed. (Frank Luntz)

People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But without the effective words you still lose. In the end you need good principles and good language if you are to succeed.

Frank Luntz

Related topics

argument aspire best debate effective end good language lose need people product service something words

Related quotes

We need to live life not only for ourselves. Pray quietly for everyone. Do not reject or humiliate anyone. Our thoughts and words have a powerful impact on the world around us. Pray with tears for everyone - for the sick, the weak, for the sinners. Pray for those who have no one to pray for them.
Nikolay Guryanov
It's far too much to say that effective hoping is the only - or even the biggest - part of what it takes to succeed. If 14% of business productivity can be attributed to hope, that means 86% is dependent on raw talent, fickle business cycles, the quality of the product you're selling, and often pure, dumb luck.
Jeffrey Kluger
There are a great number of peoples who need more than just words of sympathy from the international community. They need a real and sustained commitment to help end their cycles of violence, and launch them on a safe passage to prosperity.
Kofi Annan
But I find the best things I do, I do when I'm trying to avoid doing something else I'm supposed to be doing. You know, you're working on something. You get bugged, or you lose your enthusiasm or something. So you turn to something else with an absolute vengeance.
Norton Juster
If I could express the same thing with words as with music, I would, of course, use a verbal expression. Music is something autonomous and much richer. Music begins where the possibilities of language end. That is why I write music.
Jean Sibelius