You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity. (Frank Luntz)

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Frank Luntz

Related topics

anything clarity credibility lie

Related quotes

Carry the battle to them. Don't let them bring it to you. Put them on the defensive and don't ever apologize for anything. View quote
Harry S. Truman
More than anything, all I have ever wanted is to be close to someone. More than anything, all I have ever wanted is to feel as if I wasn't alone. View quote
James Frey
Was there ever yet anything written by mere man that was wished longer by its readers, excepting Don Quixote, Robinson Crusoe, and the Pilgrim's Progress. View quote
Samuel Johnson
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. View quote
Leo Burnett
I don't want whatever I want. Nobody does. Not really. What kind of fun would it be if I just got everything I ever wanted just like that, and it didn't mean anything? What then? View quote
Neil Gaiman