Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product. (Francois-Henri Pinault)

Linguistics is a good way of defining the culture of a brand. The vocabulary used by sports and lifestyle brands - running, fitness, training, motorsports - is all about functionality, whereas the vocabulary of the luxury business - handbags, ready-to-wear - is all about the product.

Francois-Henri Pinault

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brand business culture defining fitness good linguistics luxury product running training vocabulary way whereas ready-to-wear lifestyle functionality sports handbags motorsports

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