Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations. (Ferdinand de Saussure)

Outside speech, the association that is made in the memory between words having something in common creates different groups, series, families, within which very diverse relations obtain but belonging to a single category: these are associative relations.

Ferdinand de Saussure

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association belonging category common different having memory outside series single something speech relations words

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