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Dan Ariely - While we somehow understand revenge on an...

While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge. (Dan Ariely)

While we somehow understand revenge on an intuitive level between individuals, I do suspect that companies, assuming that people are rational, completely miss and underestimate the motivation people have for revenge.

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assuming intuitive level miss people rational revenge suspect underestimate while motivation

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