Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougallRelated topics
almost buck conclusion finding foot head impossible mode off project selling way nike jeffRelated quotes
You see, wire telegraph is a kind of a very, very long cat. You pull his tail in New York and his head is meowing in Los Angeles. Do you understand this And radio operates exactly the same way you send signals here, they receive them there. The only difference is that there is no cat.
Albert Einstein
