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In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product.
Ashton Kutcher
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Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
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Nobody gets argued all the way into becoming a believer on the sheer basis of logic and reason. That requires a leap of faith.
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Life is a travelling to the edge of knowledge, then a leap taken.
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