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I think that the economics of book publishing favor hits with long book runs. You make all your money on the last bunch of books, not the first.
Seth Godin
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Think not disdainfully of death, but look on it with favor; for even death is one of the things that Nature wills.
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Nobody reads a mystery to get to the middle. They read it to get to the end. If it's a letdown, they won't buy anymore. The first page sells that book. The last page sells your next book.
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