When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.
Rem KoolhaasRelated topics
advertising air almost conditioning limited once predictable scale shopping spontaneity surprisingRelated quotes
The way in which a society organizes the life of its members ... is one "projectâ of realization among others. But once the project has become operative in the basic institutions and relations, it tends to become exclusive and to determine the development of the society as a whole.
Herbert Marcuse
