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Marshall McLuhan - A commercial society whose members...
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion. (Marshall McLuhan)

A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

Marshall McLuhan

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ascetic commercial indifferent occasion right ritual social society tone specifications

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