A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business. (Lee Iacocca)

A guy named Charlie Beacham was my first mentor at Ford. He taught me the importance of the dealers, and he rubbed my nose in the retail business.

Lee Iacocca

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business ford guy importance mentor nose retail rub teach charlie

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