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If you look at the history of the American capital market, there's probably no innovation more important than the idea of generally accepted accountancy principles.
Lawrence Summers
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I frankly can't wait, because the idea of Bill Clinton back in the White House with nothing to do is something I just can't imagine, I can't imagine the American people can imagine....
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Today it is generally accepted that although the earliest humans probably ate some meat, it was unlikely to have played a major role in their diet. Plants would have been a much more important source of food.
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Tradition is an important help to history, but its statements should be carefully scrutinized before we rely on them.
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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
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