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Jonathan Ive - True simplicity is, well, you just keep...
True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative. (Jonathan Ive)

True simplicity is, well, you just keep on going and going until you get to the point where you go, 'Yeah, well, of course.' Where there's no rational alternative.

Jonathan Ive

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alternative course point rational simplicity well yeah

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