Companies in the East put a lot more emphasis on human relationships, while those from the West focus on the product, the bottom line. Westerners appear to have more of a need for achievement, while in the East there's more need for affiliation. (Daniel Goleman)

Companies in the East put a lot more emphasis on human relationships, while those from the West focus on the product, the bottom line. Westerners appear to have more of a need for achievement, while in the East there's more need for affiliation.

Daniel Goleman

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affiliation appear bottom east emphasis human line need west while

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