A NASA-funded study estimates that if the price of a ticket to space approached $100,000, close to a million people would buy one. That's a $100 billion industry. Microsoft cofounder Paul Allen gave me $20 million in startup funding to go after that market. (Burt Rutan)

A NASA-funded study estimates that if the price of a ticket to space approached $100,000, close to a million people would buy one. That's a $100 billion industry. Microsoft cofounder Paul Allen gave me $20 million in startup funding to go after that market.

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The customer moved on long before the industry reacted to what she wanted. She doesn't want to buy things four months in advance, she wants to buy something today and wear it tomorrow. She cares less about seasons and collections and really what she's looking for is price, quality, and convenience.

Tamara Mellon

I guess The Grudge made over $100 million, but none of them had long legs after they came out but they all opened up and found an audience. If you could make those movies for a price, which is what I want to do with Spawn, then you could have some success.

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I think the market is always going to be around. The goal is not to say, let's get rid of the market, because the market does render a huge number of services, and I don't want to have a fight about the price of something every time I buy a book or a bottle of water.

Susan George

It's not as if there's infinite wealth. There are thousands of new luxury units coming on the market, and the question is, who will buy them? If people start losing jobs, who can afford to pay 2, 3, 4, 5 million dollars? Do you know 10,000 new investment bankers on Wall Street?

Nouriel Roubini

Last quarter, we had our best Mac quarter ever. We shipped 1.33 million Macs last quarter. We are really, really happy about this, but even better, was the growth rate because the growth rate was dramatically faster than the rest of the industry which means we are gaining market share.

Steve Jobs