More than any other mass medium, radio enjoys a captive audience-if only because so many of the listeners are driving-but in a major market there are dozens of AM stations to listen to, plus of course FM and satellite radio, and even a very seductive and successful station rarely gets more than a five or six percent audience share. (David Foster Wallace)

More than any other mass medium, radio enjoys a captive audience-if only because so many of the listeners are driving-but in a major market there are dozens of AM stations to listen to, plus of course FM and satellite radio, and even a very seductive and successful station rarely gets more than a five or six percent audience share.

David Foster Wallace

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audience captive course dozens five listen major market mass medium plus satellite share six station percent radio stations

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