Just the other day, I was in my neighborhood Starbucks, waiting for the post office to open. I was enjoying a chocolatey cafe mocha when it occurred to me that to drink a mocha is to gulp down the entire history of the New World. From the Spanish exportation of Aztec cacao, and the Dutch invention of the chemical process for making cocoa, on down to the capitalist empire of Hershey, PA, and the lifestyle marketing of Seattle's Starbucks, the modern mocha is a bittersweet concoction of imperialism, genocide, invention, and consumerism served with whipped cream on top. No wonder it costs so much.
Sarah VowellRelated topics
aztec bittersweet cacao cafe capitalist chemical cocoa concoction cream day drink dutch empire entire exportation gulp history imperialism invention making marketing mocha modern neighborhood office open post process spanish top waiting whip wonder world genocide lifestyle consumerism hershey starbucks costsRelated quotes
[The doctrine of air] I was led into in consequence of inhabiting a house adjoining to a public brewery, where I at first amused myself with making experiments on the fixed air [carbon dioxide] which I found ready made in the process of fermentation . When I removed from that house I was under the necessity of making the fixed air for myself; and one experiment leading to another, as I have distinctly and faithfully noted in my various publications on the subject, I by degrees contrived a convenient apparatus for the purpose, but of the cheapest kind.
Joseph Priestley
The ordinary person senses the greatness of the odds against him even without thought or analysis, and he adapts his attitudes unconsciously. A huge passivity has settled on industrial society. For people carried about in mechanical vehicles, earning their living by waiting on machines, listening much of the waking day to canned music, watching packaged movie entertainment and capsulated news, for such people it would require an exceptional degree of awareness and an especial heroism of effort to be anything but supine consumers of processed goods.
Marshall McLuhan
Some people think that evolutionary psychology claims to have discovered that human nature is selfish and wicked. But they are flattering the researchers and anyone who would claim to have discovered the opposite. No one needs a scientist to measure whether humans are prone to knavery. The question has been answered in the history books, the newspapers, the ethnographic record, and the letters to Ann Landers. But people treat it like an open question, as if someday science might discover that it's all a bad dream and we will wake up to find that it is human nature to love one another.
Steven Pinker
I didn't like the music business and I didn't like me. There's an element of falseness about the whole thing. Even things like doing an interview. It's not as though we just met in the pub and are having a chat - it's part of a process. If you do it all day, every day for years, you end up thinking: 'Who the hell am I?' I was lucky enough to make some money, enough to let me kick back. It was a great experience and it was nice to have a couple of No.1s but the best thing about it was that the money I made allowed me to have freedom and choice in my life.
Rick Astley
Economic analysis is the first principle of Marxism. Professors who were genuine leftists would have challenged the entire economics-driven machinery of American academe the wasteful multidepartmental structure, the divisive pedantry of overspecialization, the cronyism and sycophancy in recruitment and promotion, the boondoggling ostentation of pointless conferences, the exploitation of graduate students and part-time teachers, the subservience of faculty to overpaid administrators, the mediocrity and folly of the ruling cliques of the Modern Language Association.
Camille Paglia
