Dada is the signboard of abstraction; advertising and business are also elements of poetry... I destroy the drawers of the brain and of social organization: spread demoralization wherever I go and cast my hand from heaven to hell, my eyes from hell to heaven, restore the fecund wheel of a universal circus to objective forces and the imagination of every individual. (Tristan Tzara)

Dada is the signboard of abstraction; advertising and business are also elements of poetry... I destroy the drawers of the brain and of social organization: spread demoralization wherever I go and cast my hand from heaven to hell, my eyes from hell to heaven, restore the fecund wheel of a universal circus to objective forces and the imagination of every individual.

Tristan Tzara

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abstraction advertising brain business cast circus demoralization hand heaven hell imagination individual objective organization poetry restore signboard social spread universal wheel dada elements drawers forces eyes

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