A few years ago I got a phone call from a marketing executive who wanted to light up the Moon with the logo of her company. She wanted to know how she might proceed. After slamming down the phone, I called her back and politely explained why it was a bad idea. Other corporate executives have asked me how to put into orbit mile-wide luminous banners with catchy slogans written across them, much like the skywriting or flag-dragging airplanes you see at sports events or over the ocean from a crowded beach. I always threaten to send the light police after them.