In some domains, women are more sexually selected than men; one could say in these cases that women have the larger "peacock's tail.” An example can be found in the domain of physical attractiveness. Women are typically rated as better looking than men, by both men and women. The difference is plausibly a consequence of the fact that, although both sexes care about good looks in a mate, on average, men care somewhat more. This means that, since this sex difference first evolved, there has been a somewhat stronger selection pressure on women than men for physical attractiveness - the opposite of what we find in peacocks.