He was the outlier of a new type: the first twentieth-century personality to be famous for being famous. If he toured Africa with 17 pieces of matched luggage, or got hit by a car crossing Fifth Avenue in New York, he wrote about it. His life became a forerunner of reality TV; in today's terms, he did everything to seek celebrity but release a sex tape. A great question of Churchill biography, therefore, is how this Paris Hilton of British politics became the second coming of King Arthur.