Facts must be distorted, relevant circumstances concealed, and a picture presented which by its crude colouring will persuade the ignorant people that their Government is blameless, their cause is righteous, and that the indisputable wickedness of the enemy has been proved beyond question. A moment's reflection would tell any reasonable person that such obvious bias cannot possibly represent the truth. But the moment's reflection is not allowed; lies are circulated with great rapidity. The unthinking mass accept them and by their excitement sway the rest. (Arthur Ponsonby)

Facts must be distorted, relevant circumstances concealed, and a picture presented which by its crude colouring will persuade the ignorant people that their Government is blameless, their cause is righteous, and that the indisputable wickedness of the enemy has been proved beyond question. A moment's reflection would tell any reasonable person that such obvious bias cannot possibly represent the truth. But the moment's reflection is not allowed; lies are circulated with great rapidity. The unthinking mass accept them and by their excitement sway the rest.

Arthur Ponsonby

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beyond bias cause crude enemy excitement government great ignorant mass people person persuade picture question rapidity reasonable reflection rest sway tell truth wickedness circumstances colouring lies facts

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