If Coca-Cola accidentally created 100 million cans of faulty Coke, you know for sure the entire 100 million cans would be dropped in the Atlantic or Pacific Ocean, without a second thought and irrespective of what that did to the year's profits. What do we do with a crappy movie? We double its advertising budget and hope for a big opening weekend. What have we done for the audience as they walk out of the cinema? We've alienated them. We've sold audiences a piece of junk; we just took twelve dollars away from a couple and we think we've done ourselves no long-term damage.
David PuttnamRelated topics
advertising atlantic audience big budget coke couple damage done double drop entire hope junk million ocean opening pacific piece second sold sure take thought think twelve walk 100 movie profits cinema weekend coca-colaRelated quotes
...well over half of the time you spend working on a project (on the order of 70 percent) is spent thinking, and no tool, no matter how advanced, can think for you. Consequently, even if a tool did everything except the thinking for you – if it wrote 100 percent of the code, wrote 100 percent of the documentation, did 100 percent of the testing, burned the CD-ROMs, put them in boxes, and mailed them to your customers – the best you could hope for would be a 30 percent improvement in productivity. In order to do better than that, you have to change the way you think.
Fred Brooks
Alas! what boots it with incessant care
To tend the homely slighted shepherd's trade,
And strictly meditate the thankless Muse?
Were it not better done as others use,
To sport with Amaryllis in the shade,
Or with the tangles of Neaera's hair?
Fame is the spur that the clear spirit doth raise
(That last infirmity of noble mind)
To scorn delights, and live laborious days;
But the fair guerdon when we hope to find,
And think to burst out into sudden blaze,
Comes the blind Fury with th' abhorrèd shears,
And slits the thin-spun life.
John Milton
The difficulty in understanding the Russian is that we do not take cognizance of the fact that he is not a European, but an Asiatic, and therefore thinks deviously. We can no more understand a Russian than a Chinaman or a Japanese, and from what I have seen of them, I have no particular desire to understand them, except to ascertain how much lead or iron it takes to kill them. In addition to his other Asiatic characteristics, the Russian have no regard for human life and is an all out son of bitch, barbarian, and chronic drunk.
George S. Patton
The demons start the warfare in the imagination; they cultivate it with thoughts; they defile the nous, they take it down into the heart; and they make both the soul and the body filthy. What decides a person's entire progress or failure is whether he gives in to or resists the attacks of the imagination. If he makes the mistake of beginning a dialogue with the sinful assault and accepting the devil's garbage by his own consent, what will follow are falls of the sould, mind, heart, and body. As a result, the passion will take him captive.
Seraphim Rose
Every Christian should find for himself the imperative and incentive to become holy. If you live without struggle and without hope of becoming holy, then you are Christians only in name and not in essence. But without holiness, no one shall see the Lord, that is to say they will not attain eternal blessedness. It is a trustworthy saying that Jesus Christ came into the world to save sinners (I Tim. 1:15). But we deceive ourselves if we think that we are saved while remaining sinners. Christ saves those sinners by giving them the means to become saints.
Philaret Drozdov
