No one has to stand behind us; we've never asked anyone to defend the way we get attention. The fact is we are the biggest group because we succeed in getting attention. ... The fact is we may be doing all sorts of things on a campaign but the one thing that gets attention is the outrageous thing. It simply goes to prove to us each time, that that is the thing that's going to work; and so we won't shirk from doing that facet - in addition to all the other things we do that you never hear about because no one cares.