By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures. (Marshall McLuhan)

By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.

Marshall McLuhan

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electric extension figure ground men previous primitive society technology universal

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