An exacting leader can always command more affection that one who is indifferent. The best way to impose severity is to have about one only those whose qualities one values. Any man ca easily endure criticism if his character and intelligence are clearly not called into question. To say quickly and forcefully what one feels strongly is the wise course. A sever reproach, if rapidly spoken, is less painful than hostile and sulky dissatisfaction. Subordinates must realize that if an order is not carried out they will suffer, but also that they will be exonerated if its execution leads to disaster. A true leader will always take full responsibility for his actions.