God is not only true and good, he is also beautiful (satyam-shivam-sundaram). He creates beauty – for the joy of it. (...) God does not aim at beauty – whatever he does is beautiful. Would you say that a flower is trying to be beautiful? It is beautiful by its very nature. Similarly God is perfection itself, not an effort at perfection. (...) whatever is perceived blissfully is beautiful. Bliss is the essence of beauty.