If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it - I say it isn't news. (Edward R. Murrow)

If radio news is to be regarded as a commodity, only acceptable when saleable, and only when packaged to fit the advertising appropriation of a sponsor, then I don't care what you call it - I say it isn't news.

Edward R. Murrow

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advertising appropriation call care commodity fit news saleable say sponsor radio

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