The first thing [in credit] is character ... before money or anything else. Money cannot buy it.... A man I do not trust could not get money from me on all the bonds in Christendom. I think that is the fundamental basis of business. (J. P. Morgan)

The first thing [in credit] is character ... before money or anything else. Money cannot buy it.... A man I do not trust could not get money from me on all the bonds in Christendom. I think that is the fundamental basis of business.

J. P. Morgan

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anything basis business buy character christendom credit fundamental man money thing think trust bonds

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