Perfume is a good example of a product gone all wrong. When I was a child, it was a semi-exotic thing and it was called something stupid like "Fleur de Fleur" and you would give it to your mother or aunty at Christmas and it was advertised by some dopey looking woman in a field of sunflowers and she looked like she'd been hit by a tractor because she was going *flails with arms*. She couldn't just get over how nice she smelled. Now, because we're so jaded, we've consumed so much, our attention can only be grabbed in a violent way. So it's always advertised by these constipated, exo-keletal bitches who are sneering at you and it's called something horrible like "Homicide"! "Dysentery!"