Magic and art tend to share a lot of the same language. They both talk about evocation, invocation, and conjuring. If you're trying to conjure a character, then maybe you should treat that with the respect that you would if you were trying to conjure a demon. Because if an image of a god is a god, then in some sense the image of a demon is a demon. I'm thinking of people like Malcolm Lowry, the exquisite author of Under the Volcano. There are kabbalistic demons that are lurking all the way through Under the Volcano, and I assume they were probably similar forces to the ones that eventually overwhelmed Lowry's life, such as the drinking and the madness. When I hear alcoholics talk about having their demons, I think that they're probably absolutely literally correct.