Food poverty comes in two strands. The first is not having enough money to buy food for yourself and your family. The second is poverty of education. If you give someone £20 and say, 'Feed your family for the week on it,' a lot of people just couldn't do it adequately and that's because there's – and I do blame the readymeal industry for it, because it is so easy and so attractively packaged, and you just put it in a microwave – a disconnection between what's in that packet, and how simple and cheap it might be to make it for yourself. I think if we can solve food education then we are part of the way to solving food poverty.