The difference between marketing and selling is more than semantic. Selling focuses on the needs of the seller; marketing on the needs of the buyer. Selling is preoccupied with the seller's need to convert his product into cash; marketing with the idea of satisfying the needs of the customer by means of the product and the whole cluster of things associated with creating, delivering and finally consuming it.
Theodore LevittRelated topics
buyer cash cluster consuming convert creating customer delivering difference idea marketing need needs product selling seller means things semanticRelated quotes
As soon as we cease to believe in such an engineer and in a discourse which breaks with the received historical discourse, and as soon as we admit that every finite discourse is bound by a certain bricolage and that the engineer and the scientist are also species of bricoleurs, then the very idea of bricolage is menaced and the difference in which it took on its meaning breaks down.
Jacques Derrida
Contact with like-minded painters – a group means a great deal to me: nothing comes in isolation. We have worked out our ideas largely by talking them through. Shutting myself away in the country, for instance, would do nothing for me. One depends on one's surroundings. And so the exchange with other artists – and especially the collaboration with Lueg and Polke – matters a lot to me: it is part of the input that I need.
Gerhard Richter
Not only must weapons be bought and paid for out of surpluses of capital and labour, but they must also be put to use. For this is the only means that capitalism has at its disposal to achieve the level of devaluation now required. The idea is dreadful in its implications. What better reason could there be to declare that it is time for capitalism to be gone, to give way to some saner mode of production?
David Harvey
The idea of freedom can never be disassociated from real Prussia. The real Prussian spirit means a synthesis between restraint and freedom, between voluntary subordination and conscientious leadership, between pride in oneself and consideration for others, between rigor and compassion. Unless a balance is kept between these qualities, the Prussian spirit is in danger of degenerating into soulless routine and narrow-minded dogmatism.
Henning von Tresckow
In most cases, to be reasonable means not to be obstinate, which in turn points to conformity with reality as it is. The principle of adjustment is taken for granted. When the idea of reason was conceived, it was intended to achieve more than the mere regulation of the relation between means and ends: it was regarded as the instrument for understanding the ends, for determining them.
Max Horkheimer
