This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.... What kind of representational art do you want to inflict on these men then, when they're solicited everyday by the cinema, radio, huge photo montages and advertising hoardings? How can you compete with these enormous modern mechanisms, which give you art to the 1000th degree? (Fernand Léger)

This is the visual world, using the most advanced advertising techniques that are familiar to the crowds in their daily life.... What kind of representational art do you want to inflict on these men then, when they're solicited everyday by the cinema, radio, huge photo montages and advertising hoardings? How can you compete with these enormous modern mechanisms, which give you art to the 1000th degree?

Fernand Léger

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advertising art daily degree everyday familiar men kind life modern photo using visual world cinema radio

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