Is marketing management an art or a science? Some marketing observers maintain that good marketing is more of an art and does not lend itself to rigorous analysis and deliberation. Others strongly disagree and contend that marketing management is a highly disciplined enterprise that has much in common with other business disciplines.
Philip KotlerRelated topics
analysis art business common deliberation enterprise good lend management marketing science othersRelated quotes
good art means the ability of any one man to pin down in some permanent and intelligible medium a sort of idea of what he sees in Nature that nobody else sees. In other words, to make the other fellow grasp, through skilled selective care in interpretative reproduction or symbolism, some inkling of what only the artist himself could possibly see in the actual objective scene itself.
H. P. Lovecraft
Writing ought either to be the manufacture of stories for which there is a market demand -- a business as safe and commendable as making soap or breakfast foods -- or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
Willa Cather
Some say that happiness is not good for mortals, they ought to be answered that sorrow is not fit for immortals is utterly useless to any one a blight never does good to a tree, if a blight kill not a tree but it still bear fruit, let none say that the fruit was in consequence of the blight.
William Blake
Take the sum of human achievement in action, in science, in art, in literature -- subtract the work of the men above forty, and while we should miss great treasurers, even priceless treasures, we would practically be where we are today. . . . The effective, moving, vitalizing work of the world is done between the ages of twenty-five and forty.
William Osler
Science has taught... me to be careful how I adopt a view which jumps with my preconceptions, and to require stronger evidence for such belief than for one to which I was previously hostile. My business is to teach my aspirations to conform themselves to fact, not to try and make facts harmonise with my aspirations.
Thomas Henry Huxley
