Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives. (Philip Kotler)

Marketing management is the analysis, planning, implementation, and control of programs designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organizational objectives.

Philip Kotler

Related topics

achieving analysis beneficial build control management marketing planning purpose target implementation

Related quotes

State intervention in economic production arises only when private initiative is lacking or insufficient, or when the political interests of the State are involved. This intervention may take the form of control, assistance or direct management.
Benito Mussolini
Just because the only way you can maintain control over your bodily passions is to sit straight in your chair, knees together, hands delicately arranged in our lap, fingers tightly intertwined, does not mean that I am required to do the same.
Orson Scott Card
History records that the money changers have used every form of abuse, intrigue, deceit, and violent means possible to maintain their control over governments by controlling money and its issuance.
James Madison
Nature's purpose in relation to the visual arts is to provide stimulus - not imitation... From its ceaseless urge to create springs all Life - all movement and rhythm - time and light, color and mood - in short, all reality in Form and Thought.
Hans Hofmann
Capitalists control the machineries. They create difficulties to the workers. Consequently rationalism, which has to lead the way for peaceful life to all, has resulted in causing poverty and worries to the people because of dominating forces.
Periyar E. V. Ramasamy