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Philip Kotler - Good mission statements focus on a...

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major competitive scopes. These include:. (Philip Kotler)

Good mission statements focus on a limited number of goals, stress the company's major policies and values, and define the company's major competitive scopes. These include:.

Philip Kotler

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define focus good include limited major mission number stress scopes goals

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